The 3 S’s – ease-of-use, sociability, and security – tend to be an excellent basis for any dating site. So just why can it seem like countless sites are mysteriously lacking them off their business ideas?
Enter LikeBright, a dating website established in Seattle whose goal is to purge deception through the online dating sites scene. It really is a tall order, but Ron Lai, Sonya Lai (yes, they are siblings), and Nick Soman tend to be determined in order to satisfy it. The trio met while their studies at Harvard, and chose to found LikeBright this present year included in the TechStars, a business enterprise that calls alone the “no. 1 startup accelerator on earth,” system in Seattle.
Their purpose, as explained to Aislyn Green of TechFlash.com, isn’t difficult: “LikeBright is a TechStars Seattle startup working to create matchmaking quick, social and not harmful to females.” Ladies every-where – and plenty of males – complain about the not enough rely on and widespread sleeping that affects online dating services. For some, it really is come to be such problematic they’ve abadndoned online dating sites entirely in support of going back to the conventional methods of internet dating that they’d once rejected, like fulfilling through friends or at personal gatherings. LikeBright aims to combat this issue by “constructing a dating layer on Twitter to aid females satisfy folks through the people they believe.”
The motivation for LikeBright originated in personal experience. Sonya had been powered by an aspire to assist her female pals navigate the sometimes-dangerous field of internet dating, and wanted to place increased exposure of the issues, usually dismissed, that women worry about when it comes to on the lookout for really love on the web. Ron, a regular traveler, had been prompted to produce a site that met his nomadic needs, and Nick discovered in the property value fulfilling a romantic date through somebody you trust whenever a female pal launched him to their sweetheart.
Before creating this site, the trio executed 50 alive interviews with ladies who planned to discuss their particular experiences with online dating. The replies they received varied through the hilarious on the horrifying, like “every little thing seemed great. Immediately after which the guy asked me easily smoked meth” and “He was 11 and that I must drive him home. He’d walked right anywhere.” Determined the globe lacked a dating web site that places women initially, LikeBright was born.
LikeBright is actually devoted to creating a host built on the 3 S’s. Joining your website is straightforward: required 30 seconds to sign up via myspace Connect. This site promotes sociability by offering customers a social context your singles they see and letting them interact with pals – affixed or perhaps not – on the website. And it is secure: females are able to use LikeBright anonymously, and each man on the site is actually vouched for.